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INITIAL as a global supplier, helps to turn projects into reality by integrating either the whole developing of products or only one part.
They are specialists of industrial and consumer goods, and offer 4 activities :
- reverse engineering,
- product design and development,
- rapid prototyping and rapid tooling,
- stereolitography, laser sintering,
in sectors :
- aeronautics, household equipment , telecommunications, packaging industry...
b. Study triggers
The massive delocalizations of the sites of design and manufacture of
a certain number of customers threaten permanence of the company by eroding
for the moment slightly its sales turnover, but a heavy tendency is detected
and the direction wishes to anticipate the consequences on the development
of the company.
The leaders wish to examine several strategic scenarios, to be able to
choose in a supported way the best solutions of permanence and maintenance
of employment, and to aim at a new development of the company.
Several levels of problems are identified.
The highest level relates to the strategic reflexion, with questions of the development type of the current markets, addition of new activities, external growth to act on the critical size, development of clean products.
On a more operational level, the question of the best assignment of the existing resource, allocation of the balancing of the business portfolio, to optimize the total profitability and the creation of total value, as well as introduction of complementary activities to answer the threat created by the delocalization of the customers, by taking account of the investments necessary and the effects of synergy with the traditional activities.
b. Problems chosen for simulations
Initially, the modeling of the structure of operation of the company will make it possible to approach the most concrete problems :
- simulation of research of the best levers of value : good commercial resource allocation and resource of production or their increase,
- balancing of the business portfolio to optimize total profitability, via transfer of manpower between engineering department and prototypes.
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a. Project framing
The head of company provided the main part of information necessary on the basis of interview carried out by 2 consultants. Framing consisted of an analysis and a strategic reflexion making it possible to outline the possibilities and the brakes of development of the company.
A work on the criteria of value high level of the company, leaders, customers, paid made it possible to prepare the layer of appraisal of the company, on the basis of quantitative and qualitative element.
b. Information collection
Series of interviews were carried out near the principal executives of the company, for its various functions, in particular the commercial function and the activities of production. Meetings of group were also animated.
Work was iterative, the first elements, after structuring, gave place to a core of simulation, which was packed and detailed after other complementary information and questioning.
c. Modeling
The model consists of 5 layers :
- elements of influence resulting from the external environment of the company
- factors of adjustment of the structure of the company, in particular manpower and equipment
- commercial process, studies and production
- economic management
- indicators of performance and aggregation of the factors of value, by group of actors interested by the creation of value of the company
This modeling of the company was then enriched by dashboards making it possible to carry out the analyses of the results, and by interfaces of "piloting" giving to the user the possibility of acting on a certain number of variables of action.
d. Validation of the model
The model was validated in reference to a complete financial year, certain rules of management were validated by direct observation, example : the rate of success of the estimate related to the extent of the activity of commercial revival of the offers.
This work of validation allowed to the leaders functions of the company to more finely wonder about the effectiveness of the actions of piloting of the activities.
e. Development of scenarios and their modeling
A synthesis of the problems of the company combining priority in the reflexion and investments reasonable in times of modeling led to the 2 families of models represented here :
- research of the levers of value and the optimal distribution of the activities vis-a-vis the markets.
Other problems were then treated :
- development of new internal or external activities to the company.
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on the interest of simulation for the company INITIAL :
a. Interest in the phase of development
- Force to be reflected and objectify with quantified information and indicators
- Allows to make collaborate the various services
- Obliges to see where one has potential progress to realize in piloting
b. Interest of the results
- Give a global vision of the company
- Quantitative valorization of the scenarios, goes against the generally accepted ideas
- Decision-making aid by objectified quantification
- Division of decision around a valorization of the scenarios
The validity of the generated models must now be put to the test of the operation of the company over a longer duration: 6 months with 1 year.
New problems emergent now :
- optimization of the use of the resources of manufacture under strong constraints
of time and cost,
- management of the men and organisational structure of the services,
- new identified axes of development.